Sunday, 13 December 2009

Task Four: who else is out there - how good are they?

For this task I have evaluated the strengths and weakness of two independent practitioners. I chose a couple of UK based designers with a good internet presence. They both appeared in the top 20 google results for 'freelance graphic designer'.

This is a summery of my SWOT analysis of
http://www.alissajrobinson.co.uk/ and http://www.sarahpatience.co.uk/










Opportunities:

From this analysis I can see opportunities for me offer more varied services than either of these freelance designers do. Neither of these designers offer photography or motion graphics to clients, Only one offers web coding. The also don't offer a complete print service and just deliver clients artwork that they have to send to a printer themselves. I feel offering to deal with a printer on behalf of a client will be of interest to a lot of business clients who wont want the hassle of doing this. I think the biggest opportunity is to offer more design services, so a client wont have to use anyone else for design related tasks. It will be relatively simple to bring in other freelances as needed for projects that require skills I don't have. SWOT analysis is very useful to review what is already out there, and seeing how it can be done better.

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