Lecture 1

This lecture focused on looking at the the ideas surrounding Marketing Mix and the Four P's classification by E. Jerome McCarthy.
For this blog post I will outline how each of these P's will impact of my future work as a freelance Graphic Designer.

Product:

This is simply what services I will offer and considering how these will benefits my customers.

I can offer design services that will be of obvious commercial benefit to business by promoting either the company itself through logo design, or working on designs for individual products or events. Additional services could include web site design.

Place:

This is where and how your product can be purchased. With graphic design it is possible to work internationally, as a web site can viewed globally. As a freelance working independently it makes most sense to work from home as this is far cheaper than renting office space. If I were to form a practice with other designers an office would be beneficial, the location of this can be an important factor in attracting clients, but there is a trade off in a higher cost for a commercially better location.

Price:

The cost of my services to the client. To calculate this it is important to know the value of my services in the current market-place. It is also vital to know the full extent of my own costs and expenses when creating client work.

Promotion:

This is all about finding and understanding who will be the best clients for my services. Graphic design can range from wedding invitations to corporate identities for multinational companies. Getting the attention of the right person and pitching your business at the correct level is the key to successful promotion I feel.